20th Year Logo - Randi Events

Randi Events is Celebrating 20 Years—And Sharing Tips on How We’ve Stayed in Business So Long

I took one of the biggest leaps of faith of my life when I convinced a former record label executive to hire me to plan the grand opening event for the brand-new DreamWorks Nashville label when it first launched in 1998.

At the time, what I thought would be an exciting opportunity to rub elbows with the who’s who of Nashville became that and so much more. Yes, I’ve worked with artists like Reba McEntire, Taylor Swift, Tim McGraw, Florida Georgia Line, and Thomas Rhett. But more importantly, I’ve built a company that I’m passionate about and proud of—and I’ve managed to stay in business for 20 years.

It has been amazing to “grow up” in the industry with clients who have now become friends and, in some cases, almost like family. I’ve been working with Scott Borchetta since he was working in radio promotions at DreamWorks Records. I was with him when he launched Big Machine Records, and I still produce multiple events per year for him. I’ve also planned events for Sony and Warner Brothers for many years, in addition to designing luxury weddings and corporate events.

I know that many companies struggle to make it through their first year of business, so as I celebrate the 20th anniversary of Randi Events and all the work we’ve done over the years, I am not naïve to the fact that I have defied many odds. In the entertainment industry, especially—which is where I got my start and from where many of my clients still come—artists and executives can choose to work with anyone, and they’ve continued to choose me. So here we are, two decades after planning that first event.

But that’s not to say that I’ve made it this far on pure luck.

For every bit of confidence that I had when I first proudly proclaimed that I planned events for a living, and for every ounce of entrepreneurial savvy that I inherited from my mom and that made me actually believe I could launch and grow my own business, there was plenty that I didn’t know when I started Randi Events.

As any entrepreneur will tell you, starting a company is like trial by fire, and in the ups and downs of getting off the ground, making sales, hiring help, and making more sales, things can get pretty darn hot. But the best entrepreneurs will also tell you that success comes from being able to think fast and adapt to unexpected changes along the way.

My ability to learn as I go and use that knowledge to better run my company is why I believe Randi Events is still around and doing better than ever. And in honor of my 20th year, I’m happy to share a few of the most important lessons I’ve learned.  

Hire the best of the best

No matter how smart, talented or well-connected you are, you can’t run a successful business by yourself. You’re going to need help, and when it’s time to delegate, you need to know that you can trust your team. Hiring the best of the best ensures that you can pass off tasks, both big and small, and rest assured that they will be well executed.

Be willing to pivot

If your company isn’t growing or changing, it’s becoming obsolete, and that’s something I never wanted to happen to Randi Events. As a result, we’ve always looked for new opportunities and been ready to jump as soon as they appear. As an example, instead of focusing only on event planning and design, we’ve also expanded into venue management, which boosts the bottom line and ensures the company’s overall longevity.

You get what you negotiate  

If you remember only one thing after reading this post, be sure that you understand the power of successful negotiation. Not only can negotiating help you save or earn money, but negotiation done well also boosts your confidence, which then spills over into every other aspect of your business. So how DO you become a master negotiator? Do your research, speak with confidence, and be willing to walk away if the deals not right. It’s really that simple, but if you need more details, download my top negotiation tips by subscribing to my email list.

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